In EA’s recent fourth quarter earnings call, EA executive Blake Jorgensen stated that Apex Legends will be making its way to China and to mobile:
“We are in advanced negotiations to bring Apex Legends to China and to mobile, and we will update you on timeframes when those negotiations are concluded”
Respawn has previously said that they would like to bring the game to both mobile and the Switch, but since then we haven’t heard anything about it and it was never confirmed. Now, however, it looks like it is already in development, but we’re not sure if ‘mobile’ also includes a Switch version; we assume not, as they would likely have mentioned the Switch specifically. It’s no surprise that EA and Respawn want to get the game on mobile first, however, with PUBG Mobile estimated to have earned $65 million in revenue during March alone (not official data).
Speaking of PUBG, it wasn’t too long ago that PUBG mobile was removed from the app store in China due to a stricter app store approval process, so if EA do plan to bring Apex Legends to China in the near future it will be interesting to see how they get around the approval process where PUBG couldn’t.
EA also revealed some more interesting stats regarding Apex Legends during the call, one of which was that a massive 30% of new EA players were first introduced to the company via Apex Legends and that Apex Legends is the “fastest-growing franchise” EA has ever had, though that was somewhat expected considering Apex Legends is a free to play game.
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